undo = to save yourself from yourself
I would argue that the callow Ms. Hegemann is missing the whole “transformation” part of the long history literary theft.… Maybe next she can tell us how we can be authentic by ripping off other people’s original ideas and words.
Finally literature has arrived in the same desolate state of creativity that the sheer mass of sampling in the music industry knows for more than 20 years. Welcome to the club! Stealing ideas and artistic performance is not only annoying, but also a sad thing. If you do that you have to face it: you know that you have nothing to say - and hopefully no one will notice.
I hate the music business, and there are several reasons why. First of all, it is a rewarding business for only a tiny minority, while the most of us - musicians, artists, fans, consumers - pay. It is that simple.
A long time ago, when Robin and I started doing music professionally, someone told us: “If you really want to make money with music, open up a music store.” He owned a shop by himself, and he knew what he was talking about. He also offered us to sell some equipment in our region in his behalf. And indeed, fueling up other people’s rockstar dreams with even more stuff that creates the illusion of being more capable and talented was a tempting idea. But we didn’t do it, because we are musicians, not merchants.
Being a merchant requires another kind of mind-set, and funny as it is, this is quite opposite to this of an artist trying to express himself. If you really care about your art and don’t want to waste your time with creating something for the audiences’ expectations - whatever those might be, although some of our breed are really good guessers -, or copying what others already have done, then there is no way out:
You have to strip down your carefully constructed, socially accepted ‘defense system’ and try to be yourself, be honest in your expression, what ever kind of art it is. It’s not about manipulating other people’s desires, it’s not about being eager to please, not even about earning some money with your art in the first place; it is about making your stand and let the world know who you are, even if this is mostly a mystery to yourself. If you don’t even try this, what’s the point of it anyway?
Well, this is not really a big secret of marketing strategy. Despite the desperate sexual self-display of artists of all kinds, from Britney Spears, Mariah Carey, Madonna, Lady Gaga, Robbie Williams, Courtney Love, Amy Winhouse, Rammstein up to Tracy Emin and Henry Miller - this could be an endless list - using sex to sell creative work has not lost any of its effectiveness, even in times where we are oversexed and underfucked thanks to cyberspace porn and brutal workloads in our day jobs.
Being quite aware of that fact, it had always been our decision not to use sex for promoting our music. Sex as a hard-seller is such an easy way of attracting interest, and doing this would probably feel like placing a naked woman on a second-hand car in a small retailer’s ad.
However, times have changed. If you are a starving artist like we are (please send money), and you are struggling for as long as we do, and, most importantly, you also recognize that mostly those videos with some sexual teasing catch your own attention more than others, well, it becomes a bit difficult to explain to yourself why you are acting like a musical nun, while the competition strips off their heart and clothes. Are we expecting a sort of purity award by the Roman Catholic church, or why are we simply denying the fact that we are adults and triggered by the same naked skin eye-catchers as everybody else?
For those of you who have seen our DIY music video BEAUTY, this statement might sound a bit strange. But this is not our first video; before that we had a more arty skin-free video version, showing only pure performance. This first vision was definitely noticed by no-one, while the second version of the Beauty video scores with high viewing statistics. Considering the feedback we received this is not only due to its more elaborate and lavish images compared to the first version, but also because of the sex appeal of the Marilyn character that actually was supposed to be a joke.
So now we have the proof of something that really needs no proof: sex sells. Look forward to our next promotion ;)